Examlex
Broad bands with their greater spread between pay minimums and maximums can lead to rising labor costs.
Market Segment
A subsection of a market composed of individuals or organizations sharing one or more characteristics that cause them to demand similar products or services.
Repositioning
The process of changing the market position of a product or a brand to target new demographics or market segments.
Target Market
The specific segment of consumers most likely to be interested in a company's product or service, characterized by specific demographics or behaviors.
Primary Market
The financial market where new securities are issued and sold for the first time to investors.
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