_________________ Pay-Per-Click Ads Use Data About the Person to Determine

question 45

Multiple Choice

_________________ pay-per-click ads use data about the person to determine whether the ad should appear. This capability creates opportunities for highly targeted advertising programs.

• A) Push-through
• B) Pull-through
• C) Microsurvey
• D) Segmented

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Definitions:

Program Services Expenses

Costs directly related to the activities or services provided by a nonprofit organization to fulfill its mission.

Supporting Services Expenses

Expenses incurred for services that assist in the operation of a business, such as human resources, accounting, and IT support.

Not-For-Profit Entity

An organization that operates for purposes other than making a profit, often focused on charitable, educational, cultural, or social objectives.

Donated Funds

Financial or asset contributions given to organizations or individuals without the expectation of direct return or benefit.