_________________ Pay-Per-Click Ads Use Data About the Person to Determine

question 45

Multiple Choice

_________________ pay-per-click ads use data about the person to determine whether the ad should appear. This capability creates opportunities for highly targeted advertising programs.

• A) Push-through
• B) Pull-through
• C) Microsurvey
• D) Segmented

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Definitions:

Recent Experience

Refers to the impact of freshly encountered information or events on an individual's decisions or perceptions.

Mean-Variance Efficiency

A concept in portfolio theory that suggests an investment is efficient if it offers the highest expected return for a given level of risk or the lowest risk for a given level of expected return.

Risk-Adjusted Returns

A measure that puts the returns of an investment into perspective by taking into account the level of risk involved in producing those returns.

Market Proxy

A benchmark that represents the overall movement of the stock market.