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In 2011, Internet Giant Google Launched a Service Called "Google

question 128

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In 2011, Internet giant Google launched a service called "Google Community" that competes directly with Facebook's SNS.


Definitions:

Loyal Customer Base

A group of repeat customers who consistently choose a particular brand or product over competitors due to satisfaction or perceived value.

Pull Approach

A marketing strategy where demand for a product or service is created through consumer interest, often initiated by the end-users.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Gray Market Activity

A specific type of arbitration whereby companies or individuals buy a product in a cheaper market and sell it in a more expensive market.

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