Examlex
In 2011, Internet giant Google launched a service called "Google Community" that competes directly with Facebook's SNS.
Loyal Customer Base
A group of repeat customers who consistently choose a particular brand or product over competitors due to satisfaction or perceived value.
Pull Approach
A marketing strategy where demand for a product or service is created through consumer interest, often initiated by the end-users.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Gray Market Activity
A specific type of arbitration whereby companies or individuals buy a product in a cheaper market and sell it in a more expensive market.
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