Throughout Macy's Stores, Special Displays Encourage Shoppers to View Promotional

question 79

Multiple Choice

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.

• A) Integrated retailing strategy
• B) Dual modality retailing strategy
• C) Mobile display strategy
• D) Visual retailing strategy

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Definitions:

Demand Deposits

Bank accounts that allow the holder to withdraw funds without prior notice, such as checking accounts.

Time Deposits

Savings accounts or certificates of deposit that hold a fixed sum of money for a specified period of time, during which the depositor cannot withdraw the funds without penalty.

Required Reserves

The minimum amount of reserves a bank must hold as mandated by regulatory authorities, based on a percentage of the bank's deposit liabilities.

Demand Deposits

Bank accounts from which money can be withdrawn at any time without any notice to the bank.