Another Key Mobile Strategy Being Used by Macy's and Other

question 146

Multiple Choice

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.

• A) Email
• B) YouTube videos
• C) Dedicated retail apps
• D) Text messages

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Definitions:

Right of First Refusal

A contractual right that gives its holder the option to enter a business transaction with the owner of something, before the owner is entitled to enter into that transaction with a third party.

Common Stockholder

An individual or entity that owns shares in a company's common stock, giving them the right to vote at shareholders' meetings and to receive dividends.

Proxy

An authorization to represent someone else, especially in the context of voting shares of a company.

Shareholder Authority

The rights and powers that shareholders have within a company, including voting on key issues and decisions.