The Indirect Order Plan of Organizing Information in a Message

question 1

Multiple Choice

The indirect order plan of organizing information in a message is best suited for messages containing information that _____.

• A) is likely to evoke a negative response from your readers
• B) your readers will consider neutral data
• C) your readers will consider routine data
• D) is likely to evoke a positive response from your readers
• E) is likely to evoke curiosity in your readers

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Definitions:

Price/Earnings

Also known as the P/E ratio, this measures a company's current share price relative to its per-share earnings.

Profit Margin

A financial metric expressing the percentage of income that remains as profit after all expenses, including taxes, are subtracted from total revenues.

Acid-Test

A financial metric that assesses a company's ability to pay its current liabilities with its quick assets (cash, marketable securities, and receivables).

Operating Segment

An operating segment is a component of a business that engages in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the entity's chief operating decision maker.