Examlex
Database vendors such as Oracle and IBM are also enterprise system vendors.
Heuristic
A general problem-solving approach or strategy that isn't guaranteed to be optimal but is practical and sufficient for reaching a near-term goal.
Bounded Rationality
A concept in decision-making theory that suggests individuals make decisions based on the limited information available to them and within the constraints of their mental capacity.
Rule of Reciprocity
A social norm that suggests individuals respond to positive actions with other positive actions, fostering mutual benefit.
FMOT
The "First Moment of Truth," a marketing term referring to the first interaction between a customer and a product on the store shelf or online, crucial for making a good impression.
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