Why Are Leading Organizations Developing Marketing and Sales Strategies Built

question 10

Multiple Choice

Why are leading organizations developing marketing and sales strategies built on connecting with their customers via mobile devices?

• A)Because mobile transactions are now secure and protected against fraud.
• B)To remain competitive with the vast majority of organizations that have developed plans for mobile customer service and support.
• C)Because customers want to be connected to all aspects of their lives via their mobiles.
• D)All of the above

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Definitions:

Behavioral Theories

Approaches in psychology that emphasize the study of observable behaviors and the external factors that influence them.

Psychodynamic Theories

Theories in psychology that focus on the role of unconscious drives and forces in shaping human behavior.

Backlash Against

A strong negative reaction or opposition to a trend, action, or policy.

Humanistic Approach

An approach in psychology that emphasizes the study of the whole person, looking at human behavior through the eyes of the person doing the behaving.