Why Might Pull Strategies Aimed at Consumers in Emerging Markets

question 9

Multiple Choice

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

• A) They don't understand the message about the product.
• B) Coupons may be stolen and never reach the consumer for redemption.
• C) Mass media are less effective in the emerging nations.
• D) All of the above apply.
• E) None of the above apply-emerging market consumers love coupons.

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Definitions:

Propinquity

The physical or psychological proximity between people, often leading to friendship or other relationships due to the increased likelihood of interaction.

Homogamy

The tendency to choose romantic partners who are similar to us in terms of class, race, education, religion, and other social group membership.

Internet

A global network of computers and servers that supports a vast range of information sharing and communication services, including the World Wide Web.

Unwed Individuals

People who are not legally married or part of a matrimonial union.