If an Advertiser Uses Field Experiments (Such as Systematically Manipulating

question 5

Multiple Choice

If an advertiser uses field experiments (such as systematically manipulating the spending amount in different areas within the country to measure the impact of
Advertising on the brand's awareness, sales volume, and market share) to adjust
Budget expenditures, they are probably using the ______________ method of
Budgeting for advertising expense.

• A) percentage of sales
• B) competitive parity
• C) all-you-can-afford
• D) objective-and-task
• E) marginal increment