A __________________________________ Program Goes One Step Further Since It Is

question 52

Multiple Choice

A __________________________________ program goes one step further since it is a system of active promotional management that strategically coordinates global
Communications in all of its component parts both horizontally (country-level) and
Vertically (promotion tools) .

• A) vertical communications
• B) horizontal communications
• C) globally integrated marketing communications
• D) global communications
• E) synergistic communications

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Definitions:

Without Controls

a situation where no regulations or restrictions are imposed on the functioning of markets or economies.

Price Ceiling

A government-imposed limit on how high a price is charged for a product, aimed at preventing prices from becoming excessively high.

Inefficiency

The state of not achieving maximum productivity or economic benefit, where resources are not used in the most effective way.

Market

Any structured system or venue where parties engage in exchange of goods, services, or information.