Differences in Both the Cultural and Physical Environment Across Countries

question 65

Multiple Choice

Differences in both the cultural and physical environment across countries call for a _________________________ strategy.

• A) product and communication extension--dual extension
• B) product invention
• C) product extension--communications adaptation
• D) product adaptation--communications extension
• E) product and communications adaptation--dual adaptation

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Definitions:

Sensation Seeking

A trait describing the tendency to seek out novel, varied, complex, and intense sensations and experiences, and the willingness to take risks for the sake of such experiences.

Adventure

An exciting or remarkable experience involving uncertain outcomes and risks.

Zuckerman's Research

Refers to the body of work by psychologist Marvin Zuckerman, focusing on sensation seeking, personality traits, and their biological bases.

Sensation Seeking Scale

A psychological assessment tool designed to measure an individual's propensity for seeking novel, varied, complex, and intense sensations and experiences.