There Are Two Approaches to Mitigation, Structural and Non-Structural

question 1

Multiple Choice

There are two approaches to mitigation, structural and non-structural. What would be an example of a non-structural mitigation strategy?

• A) building levees
• B) installing shutters on beach property windows
• C) limiting land use with zoning
• D) None of the above

Understand how emotional and instrumental support impacts service experiences.

Evaluate the use of customer feedback, including complaints, to improve service quality.

Describe how service characteristics such as perishability and variability affect service delivery and marketing.

Comprehend the importance of fair treatment (distributive and procedural fairness) in service recovery.

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Definitions:

Normal Profits

The level of profit necessary to keep a firm in an industry, equating to the opportunity cost of capital and entrepreneurship.

Marginal Cost

The financial commitment needed for producing an extra unit of a good or service.

Marginal Revenue

The addition to total revenue resulting from the sale of one more unit of a product or service.

ATC

Average Total Cost; the total cost of production (fixed and variable costs combined) divided by the number of units produced.