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Explain How One Gains Customer Loyalty

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Explain how one gains customer loyalty.


Definitions:

Reactivity

A problem of measurement in which the measure changes the behavior being observed.

Contiguity

Refers to the concept that things which occur close together in time or space are likely to be associated with each other.

Studying Well-Defined Hypotheses

The process of rigorously investigating specific, clearly articulated, and testable propositions derived from theories.

Naturalistic Observation

A research method involving observing subjects in their natural environment without intervention or manipulation by the observer.

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