Phrases Such as "Do It Now" and "Act Today" Should

question 4

Multiple Choice

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because:

• A) readers prefer the commanding tone of such words.
• B) they emphasize the we-viewpoint.
• C) readers are otherwise more likely to unsubscribe the sales messages.
• D) a persuaded reader may otherwise tend to put off a purchase.
• E) they help readers by directing them to a purchase form.

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Definitions:

Average Unit Cost

The total cost of goods available for sale divided by the number of units available for sale, used to value inventory.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, giving more weight to some numbers than others.

Self-Constructed Property

Real estate or assets that a company builds for its own use, rather than purchasing or leasing from another entity.