Which of the Following Is a Characteristic of a Strong

question 52

Multiple Choice

Which of the following is a characteristic of a strong sales message?

• A) A vague subject line open to multiple interpretations
• B) A heavy use of sensational words
• C) Absence of visual elements
• D) A deviation from a writer's point of view to that of the reader
• E) Emphasis on the we-viewpoint

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Definitions:

James

Refers to William James, an American philosopher and psychologist who is often referred to as the "Father of American psychology".

Ancient Greeks

The Ancient Greeks were people belonging to the Greek civilization during a period from the Dark Ages about 1200 BCE to the end of antiquity (c. 600 AD). This era was marked by significant developments in art, philosophy, science, and politics.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, without considering thoughts or feelings.

Watson

John B. Watson is considered the father of behaviorism, a school of psychology focusing on observable behaviors rather than mental processes.