Costco Sells Paperback Books in Their Retail Stores and Wanted

question 13

Multiple Choice

Costco sells paperback books in their retail stores and wanted to examine the relationship between price and demand.The price of a particular novel was adjusted each week and the weekly sales were recorded in the following table. Management would like to use simple regression analysis to estimate weekly demand for this novel using the price of the novel.The total sum of squares for this sample is equal to ________.

• A) 18.86
• B) 21.56
• C) 22.86
• D) 26.93

---

Definitions:

Reputation Building

The strategic process of managing and improving how an organization is perceived by others to gain trust and respect.

Earned Messaging

Communication efforts or media coverage that a company or individual gains organically, typically through public relations rather than paid advertising.

Charitable Donation

Giving resources, typically money or goods, to support non-profit organizations or causes without expecting anything in return.

Organizational Crisis

A situation that threatens an organization and its stakeholders—for example, shareholders, customers, employees, and the public—and can seriously impact performance and generate negative outcomes.