In Terms of Uses and Gratifications Theory, Jake Started to Watch

question 25

Multiple Choice

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

• A) information
• B) personal identity
• C) integration and social interaction
• D) entertainment

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Definitions:

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response.

Desirable Behaviors

Actions or conduct considered appealing or appropriate by a group, culture, or society, often encouraged or rewarded.

Reinforce

To strengthen a behavior, action, or concept, usually through repetition or reward.

Punishment

A consequence or penalty given for a perceived misbehavior or infringement, intended to reduce or eliminate that behavior.