CRM Systems Help Fulfill Prospect and Customer Responses and Requests

question 115

Multiple Choice

CRM systems help fulfill prospect and customer responses and requests by doing all of the following except:

• A) Mailing out additional marketing materials
• B) Providing product information
• C) Capturing relevant information for the CRM database
• D) Quickly scheduling sales contacts

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Definitions:

Software Code

A set of instructions written in a programming language that is executed by a computer to perform specific tasks.

Corporate Social Media Networks

Online platforms used by companies to enhance communication, collaboration, and sharing among employees.

User-Generated Content (UGC) Sites

Websites on which users, rather than website owners, contribute most or all of the content.

Instant-Viral Recognition (IVR) Sites

Online platforms that quickly become popular through rapid sharing of content.