Refer to Opening Case - the Next Step in CRM

question 13

Multiple Choice

Refer to Opening Case - The Next Step in CRM: Which of the following is false?

• A) Taste profiling is used to target ads wherever a person navigates online.
• B) Persuasion profiling develops strategies to advertise to individuals online..
• C) People respond to the same pitch across multiple domains.
• D) Persuasion profiling only works if the individual is aware of it.
• E) Micro-profiling isolates people from discoveries outside their usual interests.

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Definitions:

Holophrase

A single word used by an infant that expresses a complex idea or request, indicative of early language development.

Overextension

Use of words in situations in which their meanings become extended or inappropriate.

Reinforcement

The process of providing stimuli following a behavior, which has the effect of increasing the frequency of the behavior.

Extinction

The decrease and eventual disappearance of a response in the absence of reinforcement.