Companies Use CRM Systems to Recreate the Intimate Personal Relationship

question 1

True/False

Companies use CRM systems to recreate the intimate personal relationship that once existed between them and their customers.

Understand the importance of tailoring sales presentations to the customer's specific needs and buying process.

Recognize the role of effective communication and listening skills in addressing customer reservations and building relationships.

Comprehend the significance of demonstrating service quality dimensions (reliability, responsiveness, assurance, empathy, tangibles) to foster customer loyalty and renewals.

Acquire knowledge on the impact of salesperson behaviors and attitudes on customer perceptions and satisfaction.

---

Definitions:

Guided Participation

A teaching and learning interaction where an expert helps a learner engage in and understand activities within their zone of proximal development.

Snake Phobia

An irrational and intense fear of snakes, which is a specific type of phobia categorized under anxiety disorders.

Model

A representation of an object or system, often smaller than the original, used in simulations, analysis, teaching, or as a basis for design or understanding.

Self-efficacy

Our feeling of adequacy, efficiency, and competence in coping with life.