Companies Use CRM Systems to Recreate the Intimate Personal Relationship

question 1

True/False

Companies use CRM systems to recreate the intimate personal relationship that once existed between them and their customers.

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Definitions:

Routine Decision Making

The process of making habitual or automatic choices with minimal effort or thought, typically for low-cost and frequently purchased items.

Selective Retention

A psychological process wherein individuals remember information that is most relevant or meaningful to them while ignoring or forgetting less significant details.

Purchase Dissonance

The feeling of regret or anxiety after making a significant purchase, wondering if the right decision was made.

Psychological Processes

Mental activities and functions involved in perception, learning, memory, and thinking, influencing behavior.