Aeroquad Inc

question 70

Multiple Choice

Aeroquad Inc. is in the process of deciding whether to develop a new automatic guidance system for its quadcopters or to get it from another company that specializes in that area. This is an example of a

• A)make-or-buy decision.
• B)licensing decision.
• C)trade-off decision.
• D)SWOT analysis.
• E)benchmark analysis.

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Definitions:

Customer Value

The satisfaction a customer experiences or expects to experience by taking a given action relative to the cost of that action.

Unique Combination

A distinct blend of elements, attributes, or features not found elsewhere.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits and costs.

Unique Value

Unique value denotes the exclusive benefits or features that make a product or service stand out from its competitors.