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The three levels of planning coordinate with the three levels of
Marketing Director
A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.
Smaller Competitors
Companies with a smaller market share or resources compared to the leading firms in an industry.
Value-Based Pricing
Value-based pricing is a strategy where the price of a product or service is primarily determined by the perceived or estimated value to the customer rather than traditional cost-plus metrics.
Pricing Strategy
A method or plan a company uses to determine the best price for its products or services to maximize profits and market share.
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