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Do you agree that 'failing to create a sufficiently powerful guiding coalition' might lead to the failure of transformation change management? Provide an example to support your view.
Intangible Assets
Non-physical assets such as patents, copyrights, trademarks, and brand reputation that have economic value to a business.
Multidimensional Scaling
A statistical technique used in information visualization, especially to display the information contained in a distance matrix.
Brand Positions
Strategies a company adopts to create a distinct image or identity in the customers' minds, differentiating its offerings from competitors.
Positioning Statement
A brief description that communicates how a brand or product uniquely fulfills the needs or wants of its target market compared to its competitors.
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