Using Your Term Project Venture, Demonstrate Your Understanding of What

question 2

Essay

Using your term project venture, demonstrate your understanding of what constitutes a granular projection of revenue. What are the components of projecting revenues for your venture,
e.g. the key variables? If you have both product as well as services, how do the dynamics of revenue generation change for each type of revenue?

---

Definitions:

Competitive Advantage

The unique attributes or circumstances that allow an organization to outperform its competitors.

Organizational Resources

Assets, capabilities, and inputs that an organization utilizes to operate and achieve its objectives, including human, financial, and physical resources.

Environmental Opportunities

Circumstances in the external environment that a business can exploit to its advantage.

Organizational Weaknesses

Aspects of an organization that reduce its ability to reach its goals, including deficiencies in resources, processes, or capabilities.