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What is a tool that can help you reveal which rivals your venture will compete against and your competitive position relative to these competitors?
Labeling Theorists
Social scientists who study how the labels or names applied to individuals by society can influence perceptions and behaviors, often as part of the broader study of deviance and social control.
Deviance
Actions or behaviors that breach the norms or expectations set by society.
Violation
The act of breaking or failing to comply with a rule, agreement, or law.
Social Rule
Guidelines and norms that govern behavior within a society or group, often implied and learned through social interaction.
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