For Your Term Project, What Is Your Approach to Conducting

question 7

Essay

For your term project, what is your approach to conducting a reality check for your venture concept and your business model? Who are you going to talk to and what types of questions are you going to ask them? If you have already completed your reality check, what did your learn, and were there any surprises?

---

Definitions:

Leonard Berkowitz

An American social psychologist known for his research on aggression, proposing the cognitive neoassociation model of aggressive behavior.

Frustration-aggression Hypothesis

A psychological theory suggesting that aggression is often the result of frustration, or the blockage of achieving a desired goal.

Hostile Aggression

Aggressive behavior that is performed with the intent to cause harm or injury to another.

Unpleasant Events

Occurrences or situations that evoke negative emotional responses, such as discomfort, fear, or sadness.