Which of the Following Is a Fatal Mistake Entrepreneurs Can

question 18

Multiple Choice

Which of the following is a fatal mistake entrepreneurs can make when doing their venture concept reality check research?

• A) Talking to too many target customers
• B) Failing to talk to that magic number of 100 customers
• C) Failing to gain target customer insight with regard to the go-to-market aspects of the venture
• D) Failing to talk to all competitors

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Definitions:

Instrumentality

The perception that a specific behavior will lead to a particular outcome.

Corporate Ladder

A metaphorical depiction of a hierarchy within a corporation, where individuals can ascend through promotions and career advancement.

Instrumentality

The perception of a relationship between performance and the attainment of desired outcomes or rewards.

Expectancy

The state of thinking or hoping that something, especially something pleasant, will happen or be the case.