Why Might You Find a Gap Between Target Customers' Receptivity

question 19

Multiple Choice

Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?

• A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
• B) The concept was not demonstrated or communicated effectively to the target customer
• C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
• D) All of the above could lead to this gap

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Definitions:

National Industrial Recovery Act

A key piece of legislation passed in 1933 as part of U.S. President Franklin D. Roosevelt's New Deal, aiming to stimulate economic recovery during the Great Depression by regulating industry and promoting fair labor standards.

Construction Industry

Refers to the sector of the economy that focuses on the building and assembling of infrastructure, buildings, and other physical structures.

Wagner Act

The Wagner Act, also known as the National Labor Relations Act of 1935, secured the right of workers to form unions and engage in collective bargaining with employers.