Why Might You Find a Gap Between Target Customers' Receptivity

question 19

Multiple Choice

Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?

• A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
• B) The concept was not demonstrated or communicated effectively to the target customer
• C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
• D) All of the above could lead to this gap

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Definitions:

Oxytocin

A hormone and neurotransmitter involved in childbirth and lactation, also known as the "love hormone," it plays a role in social bonding and trust.

Vasopressin

A hormone secreted by the pituitary gland that regulates water retention in the body and influences social behavior and bonding.

Infants' Cries

Vocal sounds made by babies to signal their needs or discomforts.

Different Things

A vague term that generally refers to objects, concepts, or entities that are not the same, highlighting diversity or variety in a group or category.