For the Chocolate Example in the Book, Examples of New

question 2

Multiple Choice

For the chocolate example in the book, examples of new market opportunities for the company included:

• A) Selling custom printed M&Ms for different types of occasions
• B) Great tasting energy bars
• C) Healthy, nutritionally tuned snacks for the elderly
• D) All of the above

---

Definitions:

Buying Decision

The process of deciding whether to purchase a product or service, influenced by various factors.

Greeting Cards

Printed or digital cards sent to express personal messages, often for special occasions or sentiments.

Customer's Business

The specifics of a client's industry, company operations, and market challenges, essential for tailoring sales approaches.

Account Penetration

A measure of how deeply a supplier or service provider has engaged with a customer account, typically aiming for a wide range of product or service adoption within the account.