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The ________ Component of an Attitude Refers to an Intention

question 46

Multiple Choice

The ________ component of an attitude refers to an intention to behave in a certain way toward someone or something.


Definitions:

Market Modification

Strategies businesses use to alter the perception or structure of a market to expand the potential customer base, which may include creating new use cases for products or targeting new demographics.

Innovation

The practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.

Relative Advantage

The degree to which a new product or innovation is perceived as superior to existing alternatives, influencing its rate of adoption.

Bugchaser

An individual who purposely seeks to get infected with sexually transmitted diseases, particularly HIV, for various psychological reasons.

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