You Are Part of a Group Making a Decision About

question 46

Multiple Choice

You are part of a group making a decision about whether it is appropriate to discontinue research on a new drug. This new drug would save lives, but it is uncertain whether you can develop it within a reasonable time frame and at a reasonable cost. Your firm has already spent a small fortune on this drug. You have gathered so much information in preparation to making the decision that you are unable to sort the good information from the superfluous data. You just feel that this project has merit.
-What form of decision making are you using if you decide to continue the project on the basis that the project has merit?

• A) compulsive
• B) intuitive
• C) rational
• D) satisficing
• E) compelling

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Definitions:

Mental Resources

Cognitive capacities and energies available to an individual for processing information and solving problems.

Treisman's Attenuation Theory

Treisman's Attenuation Theory is a model of selective attention that proposes a weakened strength of unattended messages rather than a complete blockage, allowing for meaningful stimuli to be processed at a lower priority.

Cocktail Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as in a noisy environment.

Spotlight Metaphor

A model that describes how attention is focused on specific aspects of the visual field, selecting certain details for processing while ignoring others.