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In the long run, a firm can choose
Enculturation
The process of transmitting a group’s culture from one generation to the next.
Ethnocentrism
Belief that your cultural traditions and assumptions are superior to those of others.
Cultural Context
Aspects of the environment and/or nonverbal cues that convey information not explicitly communicated through language.
Social Class
The perception of a person’s perceived status, influence, authority, and power, based on economic, educational, and family history.
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