__________ Involves the Planning,direction,and Control of Personal Selling Activities,including Recruitment,selection,training,motivation,compensation,and

question 65

Multiple Choice

__________ involves the planning,direction,and control of personal selling activities,including recruitment,selection,training,motivation,compensation,and evaluation of members of the sales force.

• A) Human resource management
• B) Integrated marketing communications management
• C) Sales management
• D) Marketing management
• E) Sales administration

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Definitions:

Ingenuity

The quality of being clever, original, and inventive in problem-solving or creating solutions.

Innovation Process

A sequence of activities involved in creating and implementing new ideas, products, or ways of doing things within an organization.

Organizational Survival

The ability of an organization to continue to exist and develop in its competitive environment over time, adapting to changes and overcoming challenges.

Societal Goals

Reflect the intended contributions of an organization to the broader society.