In the Movie Field of Dreams,one of the Memorable Phrases

question 140

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers, persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

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Definitions:

Diversified Portfolio

An investment strategy that involves spreading investments across various asset classes to reduce risk.

Investment Horizon

The length of time an investor expects to hold an investment before liquidating it.

Pension Funds

Investment pools that collect and invest funds contributed by employers and employees for the purpose of generating retirement benefits.

Mutual Funds

Investment schemes that are financed by investors, which operate in a variety of holdings and are overseen by professional managers.