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George Wants to Increase the Number of Visits to His

question 98

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George wants to increase the number of visits to his insurance firm's website,which specializes in rental insurance for college students.George decides to target Internet browsers who use the terms apartment,insurance,and student.Which of the following will be most helpful to George?


Definitions:

Cognitive-Behavioral

Pertaining to a therapy approach that combines cognitive and behavioral techniques to change negative patterns of thinking and behavior.

Behavioral

Relating to or concerning the actions or reactions of a person in response to external or internal stimuli.

Existential

Pertaining to existence, particularly human existence and its inherent concerns, conditions, or philosophy.

Cognitive

Relating to the mental processes of perception, memory, judgment, and reasoning, as opposed to emotional or volitional processes.

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