When Marketers State That Services Are ________, They Are Referring

question 16

Multiple Choice

When marketers state that services are ________, they are referring to the fact that services cannot be stored for use in the future.

• A)intangible
• B)inseparable
• C)heterogeneous
• D)durable
• E)perishable

---

Definitions:

Data Warehousing

The electronic storage of a large amount of information by a business, in a manner that is secure, reliable, easy to retrieve, and easy to manage.

Capturing

The process of effectively recording or securing relevant information or subjects within a particular context or study.

Maintaining

The act of preserving or keeping something in its current state or condition.

Storing

The process of keeping or saving data, information, or physical items for future use.