Debbie Spoke to the Customer Service Representative at Sprint Cellular

question 119

Essay

Debbie spoke to the customer service representative at Sprint Cellular and was told her text messages would be unlimited on her plan.However,when she got her bill,she had been charged extra for text messages.She called the company back and was told that since she didn't record the conversation,they couldn't verify what she was told and she'd have to pay the bill.Explain which service gap(s)occurred in this instance.

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Definitions:

Global Franchising

A business strategy that involves a company licensing its business model and brand to operators in other countries.

Advertising Campaigns

A series of advertisement messages that share a single idea and theme intended to promote a product, service, or cause to a targeted audience.

English Speakers

Individuals who are capable of communicating using the English language.

International Markets

Markets that extend beyond a country's boundaries, involving the trading and selling of goods and services across the world.