Eric Is a Sales Rep for an Established Building Materials

question 139

Multiple Choice

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or

• A) diversify.
• B) intensify his prototyping.
• C) expand his early adopter market segment.
• D) market the same products to similar customers.
• E) focus on concept testing.

---

Definitions:

Sample Median

The middle value of a sample data set arranged in ascending or descending order, used as a measure of central tendency.

Bootstrapping

A statistical method that resamples a single dataset to create many simulated samples, used in assessing the precision of sample estimates.

Resamples

The practice of repeatedly drawing samples from a given dataset with the intention of estimating a population parameter.

With Replacement

Sampling with replacement is a method where each selected unit is returned to the population before the next unit is selected, allowing it to be possibly chosen more than once.