For New Product Marketers, Early Adopters Are Important Because They

question 94

Multiple Choice

For new product marketers, early adopters are important because they tend to be

• A)few in number.
• B)the first to adopt a new product.
• C)opinion leaders.
• D)fond of prototypes.
• E)alpha testing enthusiasts.

---

Definitions:

Posting Process

The procedure of transferring journal entry amounts to their respective accounts in the ledger.

Debit Posted

An accounting entry that increases an asset or expense account, or decreases a liability or equity account, reflected on the left side of an account.

Credit Posted

The process of recording a credit transaction in the accounting records, indicating an increase in liabilities or a decrease in assets.

General Ledger

The primary accounting record of a company that uses double-entry bookkeeping, summarizing all transactions.