A Toothpaste Tube Is an Example of a ________ Package

question 27

Multiple Choice

A toothpaste tube is an example of a ________ package.

• A) primary
• B) secondary
• C) brand positioning
• D) private-label
• E) convenience

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Definitions:

World Price

The international market price of a good or service, determined by global supply and demand conditions.

Consumer Surplus

The difference between the total amount consumers are willing and able to pay for a good or service and the total amount they actually pay.

Equilibrium

A state in which market supply and demand balance each other, and as a result, prices become stable.

Market

A venue or mechanism where buyers and sellers come together to exchange goods, services, or information.