When a Global Firm Turns to Its Subsidiaries in Less

question 59

Multiple Choice

When a global firm turns to its subsidiaries in less developed markets for new product ideas, such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world, the firm is engaged in

• A)a consortia.
• B)reverse innovation.
• C)competitive engineering.
• D)pioneering.
• E)beta testing.

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Definitions:

Cephalocaudal Development

A pattern of growth where physical development starts from the head and moves towards the feet.

Embryo

An early stage of development in multicellular organisms, in humans, it refers to the period from fertilization until the eighth week of pregnancy.

Top Down

A processing approach where perception starts with the input of a general idea or framework before breaking down into smaller components.

Radiation

The emission of energy as electromagnetic waves or as moving subatomic particles, especially high-energy particles that cause ionization.