For a Brand Name to Be Effective, It Needs to Be

question 36

Multiple Choice

For a brand name to be effective, it needs to be

• A)easy for consumers to recognize and remember.
• B)a catchy, tongue-twisting phrase.
• C)a visual image containing human characters.
• D)generic, so it can be applied to as many products as possible.
• E)associated with a sports or movie superstar.

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Definitions:

Radio

The technology of transmitting signals, voice, and music by modulating electromagnetic waves without wires.

Satellite

An object that has been intentionally placed into orbit around the Earth or another celestial body.

Microwave

A type of electromagnetic radiation with wavelengths ranging from one meter to one millimeter; used in a variety of technologies, including microwave ovens that heat food.

Fiber

Fiber, in the context of telecommunications, refers to fiber optic technology, which uses threads of glass or plastic to transmit data via pulses of light, offering high-speed Internet access.