Why Would a Firm Spend Over $2 Million for a 30-Second

question 96

Multiple Choice

Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?

• A) because of the annual competition for the most creative Super Bowl ad
• B) because the Super Bowl offers an opportunity to create significant brand awareness
• C) because the Super Bowl is a significant opportunity to be associated with global marketing
• D) because Super Bowl ads generate brand loyalty
• E) there is no good reason

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