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If there is a difference between the actual service provided to customers and the service the firm has promoted,a __________ gap exists.
Q20: Because services are intangible,it is often difficult
Q28: Value-based pricing methods include approaches to setting
Q34: The school Brenda attends has an advising
Q52: Define horizontal channel conflict.
Q59: Firms spend millions of dollars annually to
Q92: For a company like Pepsi-Cola,brand dilution occurs
Q94: A systematic _ program collects customer inputs
Q96: By adding new product lines beyond its
Q116: All products and services are intangible.
Q124: Which of the following is least likely