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Helena Was Surprised to Learn That the Car and Home

question 130

Essay

Helena was surprised to learn that the car and home insurance agency she was just hired by does not have a CRM program.Why should the agency have a CRM program,and what CRM efforts should Helena recommend?


Definitions:

Statistician

A professional who applies statistical theories and methods to collect, review, analyze, and draw conclusions from data.

Sample Information

The data and characteristics collected from a subset of a population, used to make inferences or predictions about the overall population.

Inferences

The process of drawing logical conclusions from available evidence or known facts.

Population

The entire group of individuals or instances about which scientists are interested.

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