Wanda and Jim Are Working on a Research Project to Anticipate

question 91

Multiple Choice

Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new-product line for their company.They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project.Their next logical step will be to

• A) develop a budget.
• B) begin to collect data.
• C) summarize their preliminary conclusions to present to managers.
• D) begin recommending changes to the new-product line based on ideas developed in the design phase.
• E) analyze the data.

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Definitions:

Teamwork

The collaborative effort of a group to achieve a common goal or complete a task in the most effective and efficient way.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group rather than alone.

Individual Accountability

The obligation of an individual to account for his/her activities, accept responsibility for them, and to disclose the results in a transparent manner.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in irrational or dysfunctional decision-making outcomes.