Coca-Cola Launched Coke Zero to Avoid Cannibalizing Current Sales and to Attract

question 63

True/False

Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment it might not get with Diet Coke.

---

Definitions:

Behavioral Component

A component of attitude that comprises the actions a person takes with regard to the issue at hand.

Physical State

The condition of matter with respect to structure, form, phase, or other physical properties.

Psychological Need

An essential and inherent requirement of humans to achieve psychological well-being, including needs for autonomy, competence, and relatedness.

Functional Need

The basic or essential requirement that consumers seek to fulfill with a product or service, often related to its practical or utilitarian aspect.