Marketers Often Create a Special Marketing Mix for Loyalty Segments

question 76

Multiple Choice

Marketers often create a special marketing mix for loyalty segments because these segments are

• A)too large to service with ordinary targeting.
• B)difficult to identify.
• C)costly to acquire.
• D)generally profitable.
• E)constantly changing.

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Definitions:

Napkin Plans

Informal or preliminary sketches or outlines of ideas, plans, or concepts typically noted in a quick and unrefined manner.

Prototyping

The process of creating an early model or sample of a product to test concepts or feasibility prior to full-scale production or development.

Experimentation

The process of conducting tests and trials to discover something unknown or to test a hypothesis.

Product

Anything tangible or intangible (such as a service) offered by the company.